Amazon Brand Design

In September 2017, I joined a new team based in London, UK, for Amazon Prime Now & Amazon Fresh. The company was on an exciting growth trajectory, expanding into the online grocery market with Prime Now and Amazon Fresh.
Amazon Prime Now
Amazon Fresh
Marketing Design
Brand Design
The business merged Prime Now and Amazon Fresh Grocery in 2018, consolidating the teams and budgets to help meet customer demand across Europe, North America and Asia.

My brand design team was responsible for supporting the launch and onboarding of new supermarkets and brands, providing them with custom-designed marketing promotional graphics for the online grocery experience.
The team also supported company-wide initiatives for Amazon's annual events including, Prime Day, Black Friday, Cyber Monday and the holiday seasons across multiple countries.

Specific work examples and design processes at Amazon are confidential; however, the business is happy to provide references on my behalf.

Key results

• Brand design launch support for Amazon's Prime Now 30-minute delivery service across the USA, Europe, and Asia.
• Creating and contributing marketing campaign support promoting Prime Now and Amazon Fresh to customers through hundreds of custom-designed assets for mobile apps, web, and social media channels.
• Global design team collaboration, managing, and art-directing production designers to help the team deliver campaign assets on time and to a high standard
Amazon Prime NowAmazon FreshAmazon Prime Now
Amazon Fresh