Project overview
During the FIFA 2014 World Cup, Beats commissioned advertising agency R/GA to produce an integrated marketing campaign staring players from the soccer tournament. Each player was photographed in their dressing room wearing Beats headphones, showing them preparing up for the match. 'The Game Before The Game'.
Using the soccer stars in the campaign captured the attention of customers and fans. The players featured in the Ad brought a sense of authority and trust to the product.
My role: Digital Designer
In 2014 I was working as a digital designer at production agency Splash Worldwide in London. The agency worked with R/GA to produce the various digital formats for the campaign including marketing landing pages, emails, online display banners, as well as the Out Of Home formats for the London transport network shown below in the mock-up images.
I worked with the design team to assist on animation and design for the various assets and video formats required for the campaign.
