Sports Stadium Billboard Animation

In October 2019, carwow increased their advertising and marketing visibility with a stadium billboard placement during the England Vs Bulgaria EUFA Euro Qualifiers match. The game was broadcast on ITV nationally across the UK.
Automotive Tech
DOOH
Art Direction
B2C
Project overview
The business hired a specialist sports video production agency to produce the final ad and ensure it was production-ready.
My role: Marketing Comms Designer & Art Director
My role was to provide the production agency; SportSeen, with a storyboard sequence and creative assets to produce the animation. Working with the carwow marketing team, I provided brand direction and creative feedback to the agency to help them create the final placement.
Storybaord sequence frames
Watch the billboard advert in full glory during England's third goal!
Watch the video
The Result
Digital Out Of Home
Site traffic increased: During the period of the game and directly afterwards, website traffic spiked.
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Agency Direction: The collaboration with the production agency was seamless. Even after several rounds of tweaking and adjusting the creative, it went live with no issues

...England also beat Bulgaria 6 - 0 in the EUFA Euro Qualifiers - Come on England!
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